How To Set up B2B Marketing To Increase Turnover
B2B Marketing Manager CEO in B2B Why: Do you want to measure the return on marketing? Want to invest in the growth of your business, but are you afraid that marketing is a waste of money? Don’t know where to start marketing so that it brings you the best results? Do you need to optimize your marketing budget and increase its effectiveness? Do you do marketing, but you are not sure about the benefits of business? Is your sales team and marketing not coming to an end? Benefits: An overview of the real contribution of marketing to the company’s turnover. Setting measurable goals for marketing and individual activities. Selection and prioritization of marketing activities that have the greatest benefit. Determine the KPIs you know to continuously monitor and optimize.
Solution description: We map the current work with data in marketing:The questionnaire with a description of tools with current data and their use. Audit of data and tools. Qualitative analysis: Interviews for mapping the process of working with data. Workshop on goals and KPIs with the participation of CEO, Marketing Director and Sales Director (according to the company structure):We map the business process and sales funnel. We map the current role of trade and marketing. We map company goals and KPIs. We map current marketing activities. Specification for measuring data and KPIs needed to evaluate marketing activities. Proposal for prioritization and completion of marketing activities to meet corporate goals and KPIs. How long will it take?
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