How To Set up B2B Marketing To Increase Turnover
Who is the solution for:
- B2B Marketing Manager
- CEO in B2B
- Do you want to measure the return on marketing?
- Want to invest in the growth of your business, but are you afraid that marketing is a waste of money?
- Don’t know where to start marketing so that it brings you the best results?
- Do you need to optimize your marketing budget and increase its effectiveness?
- Do you do marketing, but you are not sure about the benefits of business?
- Is your sales team and marketing not coming to an end?
- An overview of the real contribution of marketing to the company’s turnover.
- Setting measurable goals for marketing and individual activities.
- Selection and prioritization of marketing activities that have the greatest benefit.
- Determine the KPIs you know to continuously monitor and optimize.
- We map the current work with data in marketing:
- The questionnaire with a description of tools with current data and their use.
- Audit of data and tools.
- Qualitative analysis: Interviews for mapping the process of working with data.
- Workshop on goals and KPIs with the participation of CEO, Marketing Director and Sales Director (according to the company structure):
- We map the business process and sales funnel.
- We map the current role of trade and marketing.
- We map company goals and KPIs.
- We map current marketing activities.
- Specification for measuring data and KPIs needed to evaluate marketing activities.
- Proposal for prioritization and completion of marketing activities to meet corporate goals and KPIs.
How long will it take?
- 30 days