How To Set up B2B Marketing To Increase Turnover

Who is the solution for:

• B2B Marketing Manager
• CEO in B2B

Why:

• Do you want to measure the return on marketing?
• Want to invest in the growth of your business, but are you afraid that marketing is a waste of money?
• Don’t know where to start marketing so that it brings you the best results?
• Do you need to optimize your marketing budget and increase its effectiveness?
• Do you do marketing, but you are not sure about the benefits of business?
• Is your sales team and marketing not coming to an end?

Benefits:

• An overview of the real contribution of marketing to the company’s turnover.
• Setting measurable goals for marketing and individual activities.
• Selection and prioritization of marketing activities that have the greatest benefit.
• Determine the KPIs you know to continuously monitor and optimize.

Solution description:

• We map the current work with data in marketing:
  • The questionnaire with a description of tools with current data and their use.
  • Audit of data and tools.
  • Qualitative analysis: Interviews for mapping the process of working with data.
• Workshop on goals and KPIs with the participation of CEO, Marketing Director and Sales Director (according to the company structure):
  • We map the business process and sales funnel.
  • We map the current role of trade and marketing.
  • We map company goals and KPIs.
  • We map current marketing activities.
• Specification for measuring data and KPIs needed to evaluate marketing activities.
• Proposal for prioritization and completion of marketing activities to meet corporate goals and KPIs.

How long will it take?

• 30 days

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