How To Set up B2B Marketing To Increase Turnover

Who is the solution for:

  • B2B Marketing Manager
  • CEO in B2B


  • Do you want to measure the return on marketing?
  • Want to invest in the growth of your business, but are you afraid that marketing is a waste of money?
  • Don’t know where to start marketing so that it brings you the best results?
  • Do you need to optimize your marketing budget and increase its effectiveness?
  • Do you do marketing, but you are not sure about the benefits of business?
  • Is your sales team and marketing not coming to an end?


  • An overview of the real contribution of marketing to the company’s turnover.
  • Setting measurable goals for marketing and individual activities.
  • Selection and prioritization of marketing activities that have the greatest benefit.
  • Determine the KPIs you know to continuously monitor and optimize.


Solution description:

  • We map the current work with data in marketing:
    • The questionnaire with a description of tools with current data and their use.
    • Audit of data and tools.
    • Qualitative analysis: Interviews for mapping the process of working with data.
  • Workshop on goals and KPIs with the participation of CEO, Marketing Director and Sales Director (according to the company structure):
    • We map the business process and sales funnel.
    • We map the current role of trade and marketing.
    • We map company goals and KPIs.
    • We map current marketing activities.
  • Specification for measuring data and KPIs needed to evaluate marketing activities.
  • Proposal for prioritization and completion of marketing activities to meet corporate goals and KPIs.

How long will it take?

  • 30 days