TOP Free CRM Systems To Support Your Small Business 2021
Today’s digital marketplace is extraordinarily competitive. Customer expectations are higher than ever, and data holds the key to marketing success. However, with an entire business to run, you might wonder how anyone finds the time to develop effective strategies based on customer data.
The answer is simple: automation. There are a variety of free CRM systems you can use to manage your customer notes, emails, satisfaction ratings and customer information. Manual tools are only effective up to a point, and the money and time you can save by using software make it a no-brainer.
Why Use CRM Software?
If you’re still using sticky notes and spreadsheets to manage your customer data, you’re missing a trick. Using manual processed instead of automated software puts you at a significant disadvantage because it’s costly in time and money.
Customer relationship management (CRM) software can make all the difference. Whether you’re looking for a robust CRM software solution, a simple one designed for very small businesses or a free version to fit your budget, there’s a CRM system choice for you.
CRMs don’t have to be expensive or complicated. There are free systems at hand. Price can be a significant factor when evaluating CRM software. The business case analysis should focus on more than just the upfront costs. Most packages offer per-user pricing but check what’s included in that price! Free CRMs come in two categories – free, but limited (also known as freemium), and open source.
Set caps on the number of free users, contacts, storage, extra features, or some combination thereof.
On the other hand, offers an unlimited, fully functional CRM to users. However, your company needs dedicated personnel who can install and configure the CRM. Of course, because of this, open-source CRM is extremely customizable, which is nice. Most open source CRM companies also offer a preconfigured version and/or installation and support for a price. The comparison chart below provides some basic information on the most popular free CRM systems, in no particular order. Each system is different and will serve some companies better than others.
If you are looking for a top-notch premium, a platform-based CRM system that grows with your business, go for SAP or Salesforce.
Salesforce has everything you need in a cloud-based CRM software. It’s affordable and easy to use and offers many features at a small business price point. It also comes with top-notch customer support, so you can get help any time you need it.
SAP is a specialist in marketing automation and CRM. It understands that manual tasks are substantially slowing small business owner’s growth efforts. As such, it’s created a platform that scrapes data to give you a 360-degree view of each potential buyer and client. It’s an integrated sales, marketing and CRM hub that provides actionable insights at every stage of the buying process.
Ready to invest in your CRM system? Here’s what you need to ask potential vendors as a small business owner:
- What is the ROI or value?
- How easy is it to use?
- Can I easily train employees?
- How customizable is the software?
- What features are available to help me with sales, marketing, service and other aspects of my business?
- How easy is it to integrate with other solutions I already use?
- What limitations are there to using and replacing the software?
- What is the total cost of the software? Is there any setup or additional fees?
- What if I need to add more users?
- What type of security features does it have to protect my business’s and customers’ data?
- What happens if there is an outage?
- How is my data backed up in the cloud, and can I access it immediately?
- If I need help, what type of customer service do you offer?
- Can I reach you at any time, or is there a long turnaround period?
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