How To Make 1-to-1 Engagement a Reality (Personalization Marketing)
Make 1-to-1 engagement a reality or personalization in marketing — across all touchpoints. Deliver truly relevant customer experiences with Salesforce’s leading real-time personalization and interaction management solution.

Understand each customer’s wants and needs.
Improve every campaign as it runs.

Connect your customers’ online and offline moments.

Understand each customer’s wants and needs.
- Recognize your customers.
- Understand the business context.
- Know your customer’s next move.
- Round out the picture.

Improve every campaign as it runs.
- Make the best decision, automatically.
- Recommend products and content for each customer.
- Guide customers where they want to go.
- Control the process.

Connect your customers’ online and offline moments.
- Meet your customers where they are.
- Go mobile.
- Bridge digital and offline experiences.
- Unify your messaging.
- Compare and optimize experiences.
- Track against business-wide goals.
- Segment your audiences.
- Use your data to look ahead.