How To Make 1-to-1 Engagement a Reality (Personalization Marketing)

Make 1-to-1 engagement a reality or personalization in marketing — across all touchpoints. Deliver truly relevant customer experiences with Salesforce’s leading real-time personalization and interaction management solution.



Understand each customer’s wants and needs.

• Recognize your customers.
• Understand the business context.
• Know your customer’s next move.
• Round out the picture.

Improve every campaign as it runs.

• Make the best decision, automatically.
• Recommend products and content for each customer.
• Guide customers where they want to go.
• Control the process.

Connect your customers’ online and offline moments.

• Meet your customers where they are.
• Go mobile.
• Bridge digital and offline experiences.
• Unify your messaging.

Know what hits home — and what doesn’t.

• Compare and optimize experiences.
• Track against business-wide goals.
• Segment your audiences.
• Use your data to look ahead.

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