SAP Marketing Cloud: Dynamic Customer Profiling
SAP Marketing Cloud – Dynamic Customer Profiling
Written by: Filip Žarnovický, CX Consultant
In this part of the SAP Marketing Cloud introduction, we will focus on the core of the whole system: Dynamic Customer Profiling.
Many companies think that to be successful, they need to collect as much customer data as possible. That is not true. It is about how they can work with the data and use it to improve their customer experience.
In the video, you will learn how is SAP Marketing Cloud unique in comparison to the competition when it comes to working with customer data, and we show you how to:
– find out your customers’ global behavior and preferences
– identify the most effective communication channels
– see each customer individually
– explore all their interactions
– to get to know their opinions and experience about your products.
Be sure to check out the next part of the series about segmentation.